THE VISION

Imagine walking into a prospective home. The color palette reminds you of your favorite restaurant. The furniture is perfectly placed and proportioned to each room. The drapes allow natural light to cascade through the windows, letting in a slight breeze. The art on the walls reminds you of that stylish hotel in San Francisco where you stayed last year. The objets d’art are meaningfully placed, conveying that someone interesting lives here.

YOU live here. Or so you imagine. This home, in its staged and styled beauty, reflects exactly who you want to be in your own home. You start to envision the parties you’ll have, the nook where your kids will do their homework, the amazing work you’ll do in your home office. This is all thanks to a professional and personal design touch.

THE FACTS

Not only does a staged & styled home present more effectively to a prospective buyer, but it can also increase the bid price for the home. Buyers are also 28% more likely to overlook property faults when a home is staged well, according to the 2015 NAR Home Staging Statistics Report.

Last year the New York Times wrote “It’s not just about solving a problem now, but much more about presenting a lifestyle to prospective buyers…” “People want it to look like a shelter magazine, or like something they’ve seen on TV. It’s more elevated than it has been in the past.”

According to MarketWatch, “While home staging is in part about showing a property in its best possible light, it can also help potential buyers imagine themselves in the space. Particularly after a move-out, or before a property has ever been occupied, many buyers like to see what a room really looks like, how it lives.” “Buyers have a hard time envisioning themselves if it’s empty,” says Scott Leverette of McGuire Real Estate in Berkeley, Calif. “I think also a home looks smaller if it’s empty.”